Why Your Tagline Is So Important.
It’s your most valuable piece of marketing space because it’s how you get found, so don’t waste it.
- It’s the first thing customers see after your headline.
- It’s how you get found because every word in your tagline is a keyword in Traveljunkies.
- It’s where you put your most important keywords first because people always search for keywords
- It’s where you tell your visitors what to expect next and what to do.
- Your tagline is your silver bullet because it’s how you get found even when people aren’t looking for you.
- And as you know, nothing happens if you don’t get found.
How to use your tagline in Traveljunkies
Taglines for Nike, KFC , BMW etc work so well but a smart-arse tagline isn’t going to work for you because nobody knows who you are. So …
- Put your most important keywords first.
- Say what you do so visitors know what to expect.
- Tell them how you can help them
- Make it interesting and stand out so they want to know more.
- Be different and think like Nike, KFC or BMW.
- Fit it into 60 chars (including blanks). That’s a challenge.
Your Tagline will have about 8-10 words, so really think about it. If this sounds a tall order then consider something like these:
- Lively budget hostel near pubs & clubs in town centre.
- Pet friendly B&B. Short stroll to beach and countryside.
- Bungy jumping. An adrenaline rush like never before.
- Excite your kids. Exotic family resort for all ages.
- New eco friendly ideas & avoid the crowds.
If you already have a free listing in Traveljunkies but haven’t included your tagline, email it to us at traveljunkies@btinternet.com and we will add it for you.
Remember to tell us who you are so we can easily find you.
If you don’t already have a free listing in Traveljunkies and are a small independent adventure travel or hospitality business, hop over to Free-Listing and get your business listed while you can.
Thank you and have a great month.
Cliff Chapman
Traveljunkies