It’s All About Trust

It takes a lot of time and effort to build a business people can trust but it only needs one unhappy customer who you’ve let down that can undo the years of work you have put in.
And in todays world where the power of social media is available to everyone, it’s essential your customers feel they’ve been treated fairly.

Why is trust so important? This quote from Warren Buffett just about sums it up.

“Trust is like the air we breathe. When it’s present, no one really notices; when it’s absent, everyone notices.”

That quote from Warren Buffett introduces a professor at the top-ranked Kelley School of Business at the University of Indiana, who says ….
“Trust is essential to creating relationships with buyers and sellers that leave both parties better off. However, building trust is easier said than done.”

Trust Builder #1: Always, always do what you say.

Trust Builder #2: Don’t settle for surface-level communication. Dig deep to find out what’s really on your buyer’s mind.

Trust Builder #3: If you make a mistake, apologize.

Trust Builder #4: Be willing to clean up someone else’s mess. 

Trust Builder #5: Deliver value beyond your solution.

You can read the full article here …
https://www.linkedin.com/business/sales/blog/modern-selling/how-to-build-trust-according-to-a-leading-business-school-professor